Start-up consulting

To develop a digital business model you don't need pretty pictures or textbook diagrams. Building a digital sales channel requires a clear goal and effective implementation management. We are the right partner for both. We ask the unpleasant questions about your unique selling proposition, your system environment, your organizational structures, sales model, and investment budget, and then create a realistic, customized strategy and a feasible business plan.  After that, our implementation experts show you the relevant shortcuts, so the two most important figures will be right from the start: ROI and time-to-market.

Key questions

  • Who will be our competitors?
  • What is our digital USP? How do we differentiate ourselves from the competition over the long term?
  • How do we avoid conflict between the various sales channels?
  • How do we most effectively use eTailer and marketplaces like Amazon?
  • How well are our organization and our team positioned for the online challenges they will face? How can we strengthen both?
  • Which systems will help us reach our e-commerce goals, and which will not?
  • Which implementation partners and agencies best match our requirements?
  • What investments are needed to achieve the targeted online market share?

Selection of our services

E-commerce Strategy

Cross-channel Strategy

Business Planning

System and Agency Selection

Agile Implementation Management

Marketplace Strategy and Implementation

Our clients take the floor

"We were looking for additional expertise for the founding team that would be full of entrepreneurial spirit, strategic vision and operational experience within the context the formation of Birkenstock’s digital unit. With eccelerate, we have found that partner. Our eccelerate colleagues were important sparring partners during the implementation of structures and processes, extremely efficient recruiting support for the filling of vacancies and the perfect interim solution for unoccupied positions thanks to their excellent project management. A lot of knowledge was introduced by them which later was transferred to our new colleagues. The constructive and cooperative partnership was, especially in the main start-up phase, of great help and a real asset."

Andy Muthmann

Project- und Interim Manager

Birkenstock digital GmbH

“Strong online growth is a key element of our overall strategy. We were looking for a consultancy for this formidable challenge that would support us strategically yet highly pragmatically at the same time. With eccelerate, we found a partner who precisely matches those criteria. The colleagues help us formulate and focus our strategic goals, and translate them into solution-oriented, always clearly stated operative action recommendations. They simply roll up their sleeves and make sure the project is implemented quickly. I was very impressed.”

Michael Rupp


Jack Wolfskin Ausrüstung für Draussen GmbH & Co. KGaA

“We sell many of our products via our website, so it is essential that all of our processes work smoothly and our customers feel comfortable with our website. We were looking for a partner for our online business who would optimize our operative processes and provide long-term, future-oriented strategic support. A business acquaintance recommended eccelerate. Their team quickly became familiar with our business model and we were surprised how quickly they were able to identify initial areas that needed work. Today we can say that the consulting service has paid for itself many times over.”

Philip Kneissler

Managing Director

belmoto GmbH

“The colleagues at eccelerate are a true asset for any start-up project. Their in-depth e-commerce expertise, practical experience, and pragmatic approach are a real benefit to our business planning.  These are not theoreticians, but experts who pick up a business idea, make it their own, and drive it forward to succeed. I found the sparring on strategic issues, goal definition, and implementation topics to be particularly valuable. It was a very good decision to work with the experts at eccelerate.  Their support is a sensible and profitable investment for any company founder.”

Jörg Jasper