No other form of business has greater data transparency than e-commerce. And yet most companies don’t know for certain who their closest online competitors are. Hardly anyone even trusts their own key indicators – too many observational perspectives, not enough analytical approaches. But without knowing and understanding data, a business can’t hold its own in competition with entirely numbers-driven pure players. As e-commerce experts and numbers junkies, we know which data, systems, and indicators you can rely on and how qualitative hypotheses can be quantitatively evaluated for business development. We also conduct online marketing and conversion audits as well as commercial due diligence to support you with the interpretation of data and identification of measures to improve individual indicators. We see data not as an end in itself, but as a basis for quick and lasting improvements.