Many mail order retailers and manufacturers are feeling the changes driven by digitization – margins are shrinking and market shares are decreasing bit by bit. The massive changes from the outside are often met with strong internal resistance. Few see the opportunities, while fears and reservations prevail. Huge project portfolios make those involved feel as if they are doing something, but they can’t change the structural disadvantages compared to specialist mail order vendors and pure players. This is where we come in – we take your concerns seriously, explain the developments going on in the market, ease your anxieties, and reveal the opportunities of the development step by step. Private label strategies, online-focused purchasing processes and verticalization strategies often take center stage. However, it is sometimes necessary to completely abandon the existing business model. Because starting out with small steps is important after years of paralysis, but it is often not enough to get your feet back on the ground.